Bringing harmony to your business, one "peace" at a time.
Tailored systems, workflows, and brand pieces built for your specific business needs.
Tailored systems, workflows, and brand pieces built for your specific business needs.
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Smart Systems to Simplify Your Business
I build and customize tools designed to make work lighter and more efficient for you.
includes:
Mobile App builds
Websites & Client / Employee portals
ERP & CRM setup + customization
Workflow automations + reporting

Strategic Support for Smoother Operations
I bridge vision and structure so founders can execute with clarity.
includes:
Operational strategy & workflow design
Systems mapping & process optimization
Team structure & role alignment
SOPs, documentation, & rollout support
No jargon or fluff (unless that's your love language); just transparency at every step. You’ll always know what’s in progress, what’s next, and when to expect deliverables.
Everything I design serves a real purpose. Systems, templates, and workflows that make your business lighter, faster, and easier to run.
Once the build is done, I don’t disappear (until you want me to). Training, documentation, and check-ins ensure you and your team feel confident using what we create.
A whimsical decision-making dragon who helps you make choices with humor and wisdom.
Birthed from my personal battle with decision fatigue, Decydinatr merges play and logic to turn indecision into action.
Beta coming soon to iOS & Android.

A reflection and learning tool designed to help people process emotional loops, quiet mental noise, and find clarity through expert-backed guided prompts and AI technology.
Educational tools and resource platform in development stage.
Beta coming soon to iOS & Android.
*Early stage working logo.
I think the best way to describe me is a fixer.
I’m usually the one people call when things get weird, break, or stop making sense.
I started Simplify BS because I love a good challenge, and the messy side of business feels like a shifting puzzle that begs to be solved.
With over 15 years of experience leading business expansions, project management, and scaling operations across retail, B2B, and nonprofit sectors, I’ve learned how to build structure that supports creativity instead of stifling it.
I like the hard stuff: the systems, workflows, and behind-the-scenes fixes most people would rather avoid.
I build flow from that friction.
I don’t do empty promises.
Real progress happens when founders are bought in.
I’ve been in the trenches long enough to know that progress doesn’t need to be perfect; it just needs to move.
Clients say I’m equal parts strategist and hype person.
My goal is to build tools that make your work lighter and to help you feel conviction in what you’re building, because doubt is the quiet killer of every great idea.
Simplify BS is my corner of the internet for founders and small business owners who care about what they’re building but don’t want to lose themselves in the process.
If that’s you, welcome!
Let’s make things together.
/Fatima De Leon Koolmees/
Reach me directly at hello@simplifybs.com
I read every message to this inbox, and I will get back to you soon!
California, USA
Today | By Appointment |
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